![Desigual fashion brand empowers a naked social strategy in Berlin, Prague | Stefano Paganini: mining for web, marketing, technology, fun Desigual fashion brand empowers a naked social strategy in Berlin, Prague | Stefano Paganini: mining for web, marketing, technology, fun](http://www.repubblica.it/images/2011/06/25/133551355-3096b9c5-37ba-4464-957c-ea7740bf4ab7.jpg)
Desigual fashion brand empowers a naked social strategy in Berlin, Prague | Stefano Paganini: mining for web, marketing, technology, fun
![Women look through the clothing collection during Desigual's "Semi-Naked Party" event in Paris on January 9, 2013. The event, marking the start of the Paris winter sale season, offers the first 100 Women look through the clothing collection during Desigual's "Semi-Naked Party" event in Paris on January 9, 2013. The event, marking the start of the Paris winter sale season, offers the first 100](https://c8.alamy.com/comp/W031YR/women-look-through-the-clothing-collection-during-desiguals-semi-naked-party-event-in-paris-on-january-9-2013-the-event-marking-the-start-of-the-paris-winter-sale-season-offers-the-first-100-participants-one-free-top-and-bottom-as-long-as-they-come-to-the-store-dressed-only-in-undergarments-upi-david-silpa-W031YR.jpg)
Women look through the clothing collection during Desigual's "Semi-Naked Party" event in Paris on January 9, 2013. The event, marking the start of the Paris winter sale season, offers the first 100
![A young woman attends a semi-naked party in a Desigual store in Berlin, Germany, 20 June 2014, Stock Photo, Picture And Rights Managed Image. Pic. PAH-49520036 | agefotostock A young woman attends a semi-naked party in a Desigual store in Berlin, Germany, 20 June 2014, Stock Photo, Picture And Rights Managed Image. Pic. PAH-49520036 | agefotostock](https://previews.agefotostock.com/previewimage/medibigoff/cbb3270978b90c4a0b0b64945be0014d/pah-49520036.jpg)