Kalypso Designs . - Branding | The Brand Gap | Marty Neumeier A brand is a person's gut feeling about a product, service, or company. It's not what YOU say it is.
![Zag: The Number One Strategy of High-Performance Brands: Neumeier, Marty: 9780321426772: Amazon.com: Books Zag: The Number One Strategy of High-Performance Brands: Neumeier, Marty: 9780321426772: Amazon.com: Books](https://images-na.ssl-images-amazon.com/images/I/41dWs5fmeWL._SX350_BO1,204,203,200_.jpg)
Zag: The Number One Strategy of High-Performance Brands: Neumeier, Marty: 9780321426772: Amazon.com: Books
![The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books](https://images-na.ssl-images-amazon.com/images/I/41msTiS9foL.jpg)
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books
![This week's digested read is The Brand Gap: How to bridge the distance between business strategy and design | The Drum This week's digested read is The Brand Gap: How to bridge the distance between business strategy and design | The Drum](https://media-assets-03.thedrum.com/cache/images/thedrum-prod/s3-news-tmp-980-brandgap--default--1024.jpg)
This week's digested read is The Brand Gap: How to bridge the distance between business strategy and design | The Drum
![IF A BRAND LOOKS LIKE A DUCK AND SWIMS LIKE A DOG, PEOPLE WILL DISTRUST IT." In "The Brand Gap" By Marty Neumeier | Success business, Design thinking, Brand IF A BRAND LOOKS LIKE A DUCK AND SWIMS LIKE A DOG, PEOPLE WILL DISTRUST IT." In "The Brand Gap" By Marty Neumeier | Success business, Design thinking, Brand](https://i.pinimg.com/originals/04/52/bc/0452bcc220453a5c6c5bbb961b21fae1.jpg)