New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
Cori Gauff, 14, signs multi-year sponsorship contract with New Balance | CNN
New Balance to Sponsor Irish National Soccer Team and Athletic de Bilbao FC -
Boycott New Balance and Crowne Plaza over their sponsorship of apartheid marathon | BDS Movement
New Balance Announces Multi-Year Partnership With NBA | Sole Collector
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New Balance renews sponsorship deal with Lille | SportsMint Media
New Balance Dives into Soccer | Navigate
New Balance sponsors 'Colour Run' in Asia | Marketing | Campaign Asia
Ben Stokes: England all-rounder loses New Balance sponsorship - BBC Sport
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New Balance becomes London Marathon sponsor - AW
New Balance announces multi-year sponsorship deal with FC Tokyo
Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports
New Balance Sponsored Runners Outlet, 59% OFF | ilikepinga.com
New Balance renews as an official sponsor
New Balance will partner with Google, Intel to launch new smartwatch - Boston Business Journal
New Balance Sponsorship Extension Of Melbourne FC Measured By More Than Just Performance - Ministry of Sport
Business of Sport: Venturing into New territory to compete with the sports elite - Sport360 News
New Balance to take Liverpool to court in kit deal row - SportsPro
Cricket South Africa lands five-year New Balance sponsorship - SportsPro
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