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Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Green was the New Gold at the London 2012 Olympics | Natural Running Center
/https://www.thestar.com/content/dam/thestar/sports/olympics/2012/08/11/london_2012_nikes_volt_shoes_capture_marketing_gold/nikeshoes.jpeg "London 2012: Nike's Volt shoes capture marketing gold | The Star")
London 2012: Nike's Volt shoes capture marketing gold | The Star
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Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
Nike x Liberty London 2012 Collaboration: The Complete Collection | Teen Vogue
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Amazing London Nike Commercial Asks You to Find Greatness | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
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London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - Los Angeles Times
